A persuasive speech is carefully crafted speech designed to convenience the audience of an idea, issue, or change a point of view. In general, we experience this type of speech in everyday life (news, TV shows, fitness experts). Persuasive speeches are composed of both logical and emotional appeals. Logical appeal can take form of arguments that present information that reveals a rational conclusion. A persuasive speech that uses an emotional appeal to get an audience to think a certain way (i.e. political ads).